BEL.COFFEE in Saigon, Vietnam

Welcome to our long-cherished annual survey of new coffee bars around the world, known as the Build-Outs of Coffee. From now until September, we’ll showcase a global array of brand new, recently opened, or under-construction coffee spaces from an international group of enterprising coffee professionals. We’re thrilled to be back in 2021, as the excitement of building returns!

Entries for Build-Outs are still open! Submit your cafe today to be featured—click here for more details.

For our very first entry in the 2021 Build-Outs season, we turn to a long-standing source of inspiration and excellence in the global coffee community: Will Frith. He’s a member of the inaugural Sprudge Twenty class, the founder of a co-roasting space and community hub in Ho Chi Minh City, and a champion of the Vietnamese coffee industry. Frith’s endeavors were recently explored in-depth in a Sprudge Podcast Network interview with Umeko Motoyoshi, providing an excellent companion to this feature.

There’s no better project to kick off Build-Outs than the latest venture from Frith and his collaborators in HCMC: a coffee and wine bar called BEL. This season of Build-Outs promises to be truly global, with upcoming spotlights ranging from Manchester to Ecuador to Auckland, and we’re delighted to have you along for the journey. It’s Build-Outs time.

“We’ve partnered with GAEA, a wholesale and machine supplier, to introduce the Slayer Steam into this market. Ours is a bone beige two-group LPX, and we’re already in love with it”

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GAEA, Vietnam Sourcing

Established in 2021, GAEA GLOBAL., LLC, operating under GAEA Vietnam Sourcing, actively participates in the trading and export of green coffee beans. As a Vietnamese coffee trader, manufacturer, and supplier, we provide a diverse assortment of green coffee beans sourced from Vietnam’s beautiful agricultural landscape. Our product range includes roasted whole beans and ground coffees, along with OEM services.