From Coffee Bar to Catwalk: GAEA Supports Saigon Fashion Week with 2,000+ Drinks Served
GAEA was invited to provide catering and a coffee booth at Saigon Fashion Week 2020. As this was our first year of operations, the event played an important role in building our brand recognition—especially for the quality of our coffee and our ability to serve high volumes during a high-profile show.
At the event, we partnered with Pho Xinh for the VIP area, where a stylish interior setup with a garden theme was created. GAEA installed a mobile wooden coffee booth and served coffee and cold beverages to Pho Xinh’s VIP guests as well as to the public attending the show.
Saigon Fashion Week 2020 highlighted Vietnam’s vibrant fashion scene, featuring standout collections from leading designers such as Hoang Hai, Ha Linh Thu and Katy Nguyen. Their creative work—from Hoang Hai’s “Forest Goddess” to Ha Linh Thu’s elegant “Black Rose” and Katy Nguyen’s dynamic “Untamed”—captivated audiences at the White Palace Convention Center in Ho Chi Minh City. Nearly 300 models walked the runway, showcasing the new wave of Vietnamese fashion with style and cultural flair.
The main sponsor of the 2020 Aquafina Vietnam International Fashion Week was Aquafina, with Pho Xinh featured prominently among the co-sponsors supporting the event.
From Runway to Coffee Bar.
Our catering services ran over three days, during which we served more than 2,000 beverages. The booth—designed and built by our team—formed part of the indoor garden and terrace concept at the fashion week. We concluded a successful service and truly enjoyed being among Vietnam’s fashion community. A special thanks to the Pho Xinh team—we appreciated the collaboration. This first year marked both a stylish moment and a strong beginning for GAEA.
